Twiggle_it

Twiggle’s official blog.

Competing with Amazon- without its budget

Amazon just spent $23 billion on R&D. Retailers, don't panic. Here's what you can do about it. 

Voice Search Isn't Selling...Yet

Given our strong preference for voice as a natural interface, it seems inevitable that we’ll use voice interfaces for shopping. But what will it take to get us there?

Evaluating Good Search (Part III): Using Human Judgement

Measuring searcher behavior is valuable, but a robust search evaluation process also involves collecting explicit human judgments. In this final post of the series on evaluating good search, we’ll look at the use of explicit human judgments for evaluation.